AMPLIFYING THE POWER OF
STANDING UP, NOT STANDING BY


Upstanders for Starbucks


Through a monthlong series of 10 videos and 11 articles, we profiled everyday people improving their local communities through simple daily actions. Our optimization process combined the right amount of human expertise and rigorous testing to create the perfect cut of each video.







↳ CULTURAL IMPACT
The everyday heroes featured in the content, and their causes, received massive attention — many reporting an increase in inquiries, traffic to their websites, partners, and volunteers.



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Mark