MAKING NEW BEAUTY
NARRATIVES GO VIRAL


L’Oreal/Dermablend


Upworthy’s expertise in creating authentic, positive, and shareable branded content helped Dermablend reach new users who had yet to discover the brand’s powerful message of creating makeup for all. We partnered with influencers to cover a range of topics — tattoos, acne, vitiligo, birthmarks, and gender — all rooted in choice and self-love.






↳ CULTURAL IMPACT
The program successfully engaged people in the dialogue around diversity in beauty and self-expression.



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Mark